The Logbook
Where the real catches are recorded.
No tall fish tales.
No “you should’ve seen it.”
Just documented proof of what happens when strategy meets story.
Catch:
Go'energi
Waters:
energy sector
Course:
emotional segmentation strategy
Cast:
10 campaign films, 8 radio spots
Result:
Increased awareness of the brand’s core values
Notes:
Catch:
Medtronic
Waters:
medical technology
Course:
emotional segmentation strategy
Cast:
inspiring stories from product users with type 1 diabetes
Result:
Challenged the narrative that living with diabetes limits your life choices
Notes:
"Hendes videoer er vores bedst performende indhold på sociale medier til dato og har markant øget synligheden omkring både vores produkter og virksomhed samt bidraget til en tydelig stigning i engagement og leadgenerering. Vi har haft fornøjelsen af at samarbejde med Damkjær Medier på flere videoprojekter og har allerede planlagt yderligere produktioner sammen."
Amir Ameri, Sr. Product Manager | Marketing at Medtronic
Catch:
Poul Johan Maskiner A/S
Waters:
industrial automation
Course:
emotional segmentation strategy
Cast:
product teaser video
Result:
showcased new technology to attract warm leads
Notes:
”Simone brings creativity and a sense of humor to the table while demonstrating a highly dedicated and constructive approach to the job at hand. And in addition to being technically competent, she is very pleasant and fun to work with.”
Jakob Nors, Innovation Manager at Poul Johan Maskiner A/S
Catch:
Liberal Alliance
Waters:
political party
Course:
emotional segmentation strategy
Cast:
campaign series of +20 productions for Chelle Lilly’s election campaign for the European Parliament
Result:
Positioned Chelle Lilly as a strong candidate and increased awareness among voters
Notes:
“Simone er en ener. En vild, unik og talentfuld ener.”
Chelle Lilly, Politiker LA
Catch:
Bladena
Waters:
Engineering consulting
Course:
emotional segmentation strategy
Cast:
7 productions explaining complex knowledge in an easily accessible format
Result:
Increase awareness of why wind turbine blades are damaged and how to prevent it
Notes:
“She is a competent and creative communicator regardless of the medium. She is capable of making our colleagues feel at ease in front of the camera which helps strengthen our brand.”
Find Mølholt Jensen, Founder, Bladena
Catch:
Den Anders Nielsen
Waters:
Comedy
Course:
emotional segmentation strategy
Cast:
12 short form productions built on the same concept to create brand recognition. Designed after social media trends.
Result:
+600K views on social media
Notes:
